Road to 250 · Episode 1
Road to 250, episode 1: launching the Ulule campaign
Launch day, the teaser, and the start of a series telling you the behind the scenes of KAÏDO, week after week.
Jérémy Noble
Co-founder of KAÏDO · 1 min read
That's it! The KAÏDO Ulule campaign is now open to everyone.
Road to: 250 pre-orders. A chance for me to start a series of posts, telling you week after week what goes on behind the scenes at KAÏDO.
The campaign officially opens today! As I write these lines, we are at 16 pre-orders. (and that already means a lot <3)
And a campaign launch means a teaser. I hope you enjoy watching it as much as we enjoyed making it.
For those discovering it: KAÏDO is an individual, screen-free, personalised tutor that helps with homework at home, from first to fifth grade. In practice? A small sphere with a friendly face, sitting on the table. The child presses the button, asks a question out loud, and KAÏDO answers. It listens, it prompts, it makes the child think. Over the sessions it also learns how your child works: it remembers what caught their interest, what helped them find the answer, to make homework easier and more fun over time. What it never does, though, is give the answer. Because the goal is for your child to understand and remember, not to finish the exercise as fast as possible and be back at square one the next day :)
We started a few months ago with Ghislain Foucque, and since then we have built everything: the product, the electronics, the teaching approach, the shell, the parent app. I told you I would come back to it, so here it is: the prototype works. Really. 🔥
Now we need to go from 16 to 250 pre-orders.
So if you feel like it, support us. See you next week for the first "real" update.
PS: since we learn from the best, Road to 250 is an original idea by Axel Guidicelli.
Follow the journey up close
KAÏDO helps your child understand their homework, from age 6 to 11, without a screen and without ever giving the answer. KAÏDO's campaign is open on Ulule until 2 November 2026: pre-order your sphere, with 3 months of KAÏDO+ included.
€29.99 promo, instead of €49
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